My Work
A selection of organisations and initiatives I've had the opportunity to contribute to throughout my career in agency, in-house and consulting roles.
The McGrath Foundation.
Helping communicate a significant chapter in the Foundation's evolution.
Working as part of the communications team, I supported national awareness campaigns that helped introduce the Foundation's expanded purpose, moving from a breast cancer to all cancer service by engaging media, partners and key industry stakeholders.
R.M.Williams
Building partnerships that strengthen an iconic Australian brand.
During my time at R.M.Williams I contributed to a broad portfolio of partnership, communications and brand experience initiatives across sport, tourism and culture.
Highlights included supporting partnerships with Commonwealth Games Australia, Rugby Australia, Tourism Australia and Paralympics Australia, alongside media engagement, executive profiling and premium brand activations.
Fossil
Repositioning a heritage fashion brand for a new audience.
Working across strategy and execution, I developed an integrated communications campaign that helped reposition Fossil beyond fashion accessories and into the lifestyle category. Through ambassador partnerships, earned media and digital storytelling, the campaign introduced a broader narrative that connected the brand with modern, everyday living.
The Spirit Platform
Building connection through local stories and hospitality.
Working across The Spirit Platform's portfolio of premium spirits, I developed and delivered communications strategies that strengthened each brand's local presence. By bringing together restaurants, media and industry leaders, the work helped build authentic community connections and meaningful industry engagement.