Bringing brands, people and ideas together.

For more than 16 years, I've worked across strategic partnerships, earned media and brand experience campaigns, helping organisations bring people, ideas and stories together in meaningful ways.

Across agency and in-house roles, I've contributed to campaigns for organisations including R.M.Williams, Westpac, Volvo, the McGrath Foundation, HBO, Tourism Australia, as well as major sporting organisations, charities and emerging businesses. Every role has reinforced the value of collaboration and bringing the right people together around a shared idea.

I've deliberately built my career across industries including fashion, retail, automotive, finance, tourism, health and sport to broadened my perspective and strengthened my understanding of how brands connect with people.

While industries evolve, people’s human needs remain consistent. I believe the best work starts with understanding an audience, what they value, their motivates them and what enables genuine connection. From there, I develop partnerships, stories and experiences that are both strategic and memorable.

Today, I work with organisations seeking senior strategic support and I'm also open to longer term opportunities where I can help shape long-term strategy, mentor teams and build meaningful collaborations.

Outside of work, I have a strong interest in positive psychology, leadership and the role relationships play in helping people and organisations thrive. That perspective continues to shape how I work and the partnerships I choose to build.